Camment signs deal with Spain’s RTVE

Camment, the AI powered engagement platform, and the public TV channel of Spain, La Corporación Radio Television Española, RTVE, have signed a commercial deal in order to engage viewers in one of the most watched non-sporting events in the world, Eurovision Song Contest, in May.

RTVE will use the Camment karaoke singing “bot” that allows viewers to compete and sing against each other during the live broadcast.

“Second screen apps are taking attention away from the actual events, with Camment in-screen technology the broadcasters take ownership of their products and the data it collects”, says Camment CEO and founder Tomi Kaukinen.

“Since our technology is implemented inside the broadcasters own platforms there is no hassle with downloads, it’s simply tap and go”, Kaukinen continues.

“Following the success of Operación Triunfo, the Spanish qualifier to Eurovision, capitalising on the buzz was a natural step. Camment provided a tool to satisfy the needs of our audience and the contest will be an interactive one for the Spanish viewers”, says Javier Gomez Fernandez, Deputy director innovation & strategy of RTVE.

About Camment

Camment is an engagement tool for streaming platforms utilising video messages and artificial intelligence. Camment technology works in your video platform. Camment technology is implemented to your mobile and connected TV applications and web streaming platforms. Implementation is simple and fast.

Camment operates from Helsinki, Finland, with clients and offices in Asia and Europe.

About RTVE

The Corporación de Radio y Televisión Española, S.A. (‘Spanish Radio and Television Corporation’) is the state-owned public corporation that assumed the indirect management of the Spanish public radio and television service formerly called Ente Público Radiotelevisión Española (RTVE Public Entity) in 2007. RTVE is the largest audiovisual group in Spain broadcasting in the Spanish language. Since January 2010 it is financed exclusively by public subsidies.

For more information:

Aleksi Laakkonen, CEO,

+358 40 584 9414